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Beylerbeyi Raki

Packaging Design

Raki is one of the most important Turkish drinks. It’s a grape based alcoholic beverage. Us Turks like to drink it with some water and a piece of ice.

Beylerbeyi is one the most famous raki brands in Turkey. They use a different distillation technique than other brands, and its very much loved. According to my observation, Beylerbeyi likes to use highly elegant and traditional designs in their bottle packagings. So I had to ask, what would it be like if they suddenly wanted to make a modern twist into their designs?  

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